The Madison Capitols released their jam-packed 2025-26 promotional schedule Monday. In total, the calendar features a promo on every night including ten $1 Beer Nights, five specialty jerseys, two alternate identities, and a bobblehead on Be the Miracle Night.
 
Ever want to crash a wedding? Get your tuxes and dresses ready as a couple will be getting married at the Capitols game on January 3^rd. Our Wedding Crashers promotion headline the team's new promotions for the upcoming season. Other new theme nights include Trading Card Night (October 3), Superhero Sunday (November 9), and Failed Resolution Night (January 17).

The Capitols will change their identity for one home game twice during the 2025-26 season. First, on December 12^th, Madison will rebrand for a new promotion, Birds Aren't Real Night, which will be a night filled with conspiracy theories. January 16^th marks the return of Wisconsin Night where the team rebrands to a Wisconsin themed team name or sports teams. Nicknames of the past have included the IceHoles, MooMoos, Muskies, and Grizzlies.
 
Fans will enjoy many familiar theme nights throughout the season including but not limited to Military Appreciation Night (November 7), Wiener Dog Races (November 15), Teddy Bear Toss (December 6), Sensory Day (January 25), Hockey is for Everyone (January 30), Eras Night (January 31), D.C. Eagle's Birthday (February 7), Be the Miracle (February 21), Scout Day (February 22), and Cross-Check Cancer Night (March 14).
 
The entire promotional schedule can be found below. All promotions, giveaways, and dates are subject to change. Giveaway items are distributed in limited supply.
 
Season tickets, flex plans, and group spaces are currently available for purchase. Single-game tickets go on sale to the public at 10:00 a.m. on Tuesday, August 12. For more information, fans can visit madcapshockey.com or call (608) 257-2277.
 
2025-26 Capitols Promotional Schedule:
September 26 – $1 Beer Night presented by Coors Light
October 3 – Trading Card Night, Trading Card Giveaway, Food Drive
October 24 – $1 Beer Night presented by Coors Light
October 31 – Halloween
November 7 – Military Appreciation Night presented by Alliant Power supporting Badger Honor Flight
November 9 – Superhero Sunday
November 14 – $1 Beer Night presented by Coors Light
November 15 – Wiener Dog Races, Sports Business Night
December 5 – $1 Beer Night presented by Coors Light
December 6 – Teddy Bear Toss presented by Canopy Wealth Management
December 12 – Birds Aren't Real Night
December 28 – Mitten Toss presented by Alliant Energy
January 2 – $1 Beer Night presented by Coors Light
January 3 – Wedding Crashers Night
January 16 – Wisconsin Night presented by MG&E
January 17 – Failed Resolution Night
January 18 – Star Wars Night
January 23 – $1 Beer Night presented by Coors Light
January 25 – Sensory Day
January 30 – Hockey is for Everyone
January 31 – Eras Night, Glowstick Giveaway
February 6 – $1 Beer Night presented by Coors Light
February 7 – D.C. Eagle's Birthday presented by American Family Insurance, D.C. Eagle Giveaway
February 20 – $1 Beer Night presented by Coors Light
February 21 – Be the Miracle Night presented by Bergstrom Automotive, Bobblehead Giveaway
February 22 – Scout Day
February 27 – First Responders Night
March 13 – $1 Beer Night presented by Coors Light
March 14 – Cross-Check Cancer Night supporting the American Cancer Society
April 3 – $1 Beer Night presented by Coors Light

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